Miller Lite Teams Up to Give Thanks to Our Veterans

MillerCoors employees assemble Thanksgiving meals for veterans

MillerCoors Honors Veterans

In honor of Veterans Day, and in preparation for Thanksgiving, Miller Lite teamed up with the Chicago Bears, Jewel-Osco and the Road Home Program: The Center for Veterans and their Families at Rush University Medical Center to distribute Thanksgiving meals to 400 military families in Chicago.

Participating families received a turkey, canned goods, potatoes, stuffing and a $20 Jewel-Osco gift card. Bears alumni players Desmond Clark, Jason McKie, Rashied Davis and Anthony Adams were on hand to help distribute turkeys and visit with veterans and their families. The Road Home Program worked with partner organizations in the community, including the USO of Illinois and the Department of Veterans Affairs to identify military families who could benefit from the Thanksgiving meals.

MillerCoors employees distribute Thanksgiving groceries to veterans

“At Miller Lite we’re extremely proud of our veterans, and this program is just one small way of saying thanks to them and their families,” said Joe Lawler, the MillerCoors Field Marketing Manager who helped put the event together.                                    

This is the second year the program has taken place. This year, more than 40 volunteers from MillerCoors, the Chicago Bears, Jewel-Osco and Rush assisted in handing out groceries to veterans.

MillerCoors provides Thanksgiving dinner for veterans

Miller Lite sponsored this event to salute our area’s veterans and wish them a happy Thanksgiving. Over 40 volunteers came out from MillerCoors and the partner organizations to help assemble grocery bags.

Chicago Bears Desmond Clark, Rashied Davis and Anthony Adams with veterans

Bears alumni (L-R) Desmond Clark, Rashied Davis and Anthony Adams donate their time by taking pictures and signing autographs with veterans.

 

 

Barley Days: A Celebration of Coors Barley Growers

Coors Barley Malt “Behind the Brewing”

MillerCoors Barley Growers

During my time on the Coors Banquet team, I always said that there is something special about the brand.  It somehow seeps into your soul and you find a deeper connection that you don’t find in most roles.  I think it has to do with the familial roots and deep tradition Coors Banquet represents in Golden and beyond.

So how did those roots and traditions find me drinking a cold Banquet with Pete Coors, Andy England, Fernando Palacios and our malting and barley team alongside a river in Burley, Idaho?

Two words:  Barley Days.

Barley Days is an annual celebration that brings our MillerCoors barley growers, agronomists, malting and barley team members and our sustainability team together to celebrate and honor all of the MillerCoors barley farmers across Montana, Idaho and Colorado.

The event was hosted at our MillerCoors grain elevator in Burley on a beautiful morning in July.  Barley growers from across Idaho were invited – with their families – to an event thanking them for all their hard work.  A steak lunch was provided and the local distributor was there serving nearly every beer in our portfolio.  Pete Coors addressed the group along with their local agronomists who handed out awards for the prior growing season.  While the point of the day was to thank the growers, their gratitude for the day and being part of the extended MillerCoors family shone through.

My presence at Barley Days started with the Banquet team trying to find a way to tell its relatively unique barley story.  More and more brewers are outsourcing their malting operations and simply buy their malt from maltsters on the commodities market.  MillerCoors goes further to build relationships with growers, cultivating unique barley strains and supporting communities across the High Country region of the US.

 

MillerCoors Barley Growers

We wanted to tell the story of how much care and attention we give to the barley that goes into each batch of Coors Banquet.  From the MillerCoors’ supported farmers, to the MillerCoors owned grain elevators and finally to the malting operations at the Golden Brewery in Colorado, we put more time, energy and resources into barley than most beer companies do.

We decided to tell that story by bringing a camera crew to Barley Days and then to the Golden Brewery to showcase the roots, tradition and passion that you can almost taste in every can and stubby bottle of Coors Banquet.  The videos are beautiful and really show the soul of Banquet reflected in our barley farmers and our malting team.  I hope everyone enjoys watching them as much as I enjoyed being there to experience it.

Behind the Brewing: Coors Maltsters

Behind the Brewing: Coors Barley Growers