Every year, more than a half-million people tour our breweries in Golden, CO, Milwaukee, WI, and Chippewa Falls, WI. Our Guest Relations teams take their role in sharing our story seriously:
While visiting our breweries guests hear about our rich history, including the passion our founders had for quality that continues to guide us today. Our tour guides also share our conviction to produce beers with a focus on sustainability, highlighting our conservation efforts from raw materials all the way through the process to our final packaging and delivery. They also reinforce our commitment to responsibility, noting our belief that with “Great Beer comes Great Responsibility.” Finally, guests have the opportunity to sample our fantastic brands and experience the history that brings our great beers to life first-hand:
The craft beer renaissance has done incredible things to celebrate the creative brains behind our favorite beers (aka brewmasters) and the meccas of malt and hops where beer is brewed (aka breweries). I, for one, think cider deserves the same love. Just as beer is crafted by a brewmaster in a brewery, ciders are created by a cider master in a cidery. Crispin Cider Company ciders are crafted by cider master, Bruce Nissen at the Crispin cidery in Colfax, California. The cidery is an easy drive from the great orchards of the Pacific Northwest, where Crispin gets all of its apples and pears.
Crispin ciders are crisp and clean, not sweet and sticky. If you haven’t tried Crispin ciders yet, do it. Now! (This blog will be here when you get back). Crispin ferments its ciders from fresh-pressed American apples and pears. Other high-end ciders depend on powders or concentrate. Fermenting from fresh-pressed juice elevates the taste and aroma of this incredible product.
Crispin Cider Company
A lot of care and commitment goes into every bottle of Crispin. And it all starts at a small cidery in Colfax, California. Watch this video to see a bit about where Crispin’s ciders are made and the people who make them.
Here at MillerCoors, we believe that with great beer comes great responsibility. That’s not just something we say — over my six years working here, I’ve seen this idea put into practice.
My colleagues and I are passionate about responsibility – we believe that drunk driving is 100 percent preventable. We want our customers to enjoy our products on their night out, but we also want to help make sure that they plan ahead for a safe ride home. Because of that, more than two decades ago we started our Free Rides program in Milwaukee on New Year’s Eve so people ringing in the New Year would have a safe way to get home. 26 years later, we’ve brought our Miller Lite and Coors Light Free Rides programs to 16 cities for various holidays and events, and have helped over 4.1 million people get home safe.
Coors Light Free Rides in Phoenix
In 2013, I was proud to be part of the team who brought Coors Light Free Rides to Phoenix, Arizona. We partnered with Valley Metro, the local transit system, and Crescent Crown Distributing, our local distributor, to give away free rides on public transportation in the metro area on New Year’s Eve. With the branding of the Coors Light Cold Train as part of the Valley Metro system, this seemed like a natural partnership, but it also seemed like the right thing to do for our community, and the program was fully embraced by our alliance partners and public agencies.
Over 37,000 people took advantage of Coors Light Free Rides on New Year’s Eve in Phoenix. In total, Phoenix saw a 63 percent increase in holiday light rail riders over the previous year, and there was a 36 percent decrease in the number of DUI arrests between Christmas and New Year’s Eve.
I love the beer industry – working with a team that has common goals and commitment to bring people quality products is rewarding. But like so many others at MillerCoors, I care deeply about our customers and the communities in which they live. As a Valley native it brought me a great sense of pride to be part of a program that aided our overall public safety, and the fact that I work for a company that allows us to create and fund a program like Free Rides is truly remarkable.