One Century of Brewing Great Beers
As we look ahead to Labor Day weekend, we celebrate everyone who works hard (and maybe rewards themselves at the end of the day with a cold beer) with a look back at some folks who’ve brewed our great beers in the past.
Summer outings in a wooded park north of Milwaukee were an annual tradition for office employees of the Frederick Miller Brewing Co. Office employees, who were both men and women, could bring along their spouses, children and guests. Box lunches, Cracker-Jack and Miller beer made a perfect day. This photo is from the 1916 outing.
Working the bottling line at Coors Brewing Company in the 1940s.
Nancy Dishman readjusts filled bottles on the draft beer packaging line at the Miller Brewery in Eden in this 1986 photo.
In the late 1800s, thirsty miners threw celebratory banquets, with Coors as the honorary beer because of its superior craftsmanship. When this picture was taken in the 1970s, Coors Banquet wasn’t widely distributed outside the west and it became a cult phenomenon. More than 100 years later it’s still going strong.
Contributions by: Melanie Keerins
What is Cinnamon Horchata Ale?
Whenever I tell someone Blue Moon Brewing Company has a new Cinnamon Horchata Ale, I get the same reaction. Surprise, excitement and intrigue cross the person’s face before they say, “Whoa, what does it taste like?”
I had the same response when I heard Blue Moon’s founder and head brewmaster, Keith Villa was working on a horchata beer. I couldn’t wait to try it.
It’s a natural reaction, as horchata and ale are vastly different drinks. But they’re both delicious, so the combination is incredibly intriguing.
Horchata is a traditional Latin American drink typically made with rice, sweetened with sugar, and spiced with cinnamon. It’s refreshing. It’s flavorful. And it goes great with all types of food.
So what does Blue Moon Cinnamon Horchata Ale taste like?
Taste Testing the Cinnamon Horchata Ale
At MillerCoors we embrace a tasting ritual called AATMF, which is alphabet soup for:
Whenever I try a new beer ―especially a beer as unique as a Cinnamon Horchata Ale― I silently engage in this ritual. It helps me enjoy the sensory experience of imbibing a beer. It also gives me an answer to the question, “Woah, what does it taste like?”
Here’s the AATMF our brewing team put together for Cinnamon Horchata Ale.
Cinnamon Horchata Ale makes its national debut this month in Blue Moon’s Fall Brewmaster Sampler Pack. If you’re anything like me, you’ll want to try this outstanding new beer the first chance you get.
Miller High Life at the Wisconsin State Fair
Throughout much of the 1950s, the Miller Brewing Co. (now MillerCoors) ran the Miller High Life stand at the Wisconsin State Fair in West Allis. The Miller establishment had a staff of 40, including field sales people, and could seat 128 customers.
The Miller High Life Stand was located just south of the old grandstand. The above photo was taken around 1952 and was provided by the MillerCoors Milwaukee Archives.
Food at the Fair
Serving Miller High Life Beer to fairgoers was the primary mission, but the service didn’t stop there. The food menu was provided by a caterer and included prime roast beef, Plankinton hearts of ham, bread and rolls, and homemade pickles. During the fair more than four thousand people a day stopped in for food and refreshment.
Head over to our archives for more Throwback Thursday coverage.