MillerCoors has moved all creative work for Miller Lite to DDB Chicago.
MillerCoors is making the move a month after shifting the Miller Lite digital account to DDB Chicago. There was no separate review for the full creative account.
There’s been a great deal of speculation around what direction a new marketing leader will take Bud Light.
It now appears we’ll find out soon.
From last Thursday’s Beer Marketer’s Insights (subscription required):
New Bud Light veep Andy Goele...