Behind the Beer news

Keystone Light on a roll

Keystone Light is now the No. 3 growth brand in the country, according to Nielsen cross-channel data for the four weeks ending July 15. C...

Miller Lite taps DDB Chicago

MillerCoors has moved all creative work for Miller Lite to DDB Chicago. MillerCoors is making the move a month after shifting the Miller ...

Brewing news

How Did This Skunk Get In My Beer?

  Have you ever taken a whiff of your glass of beer and thought “WOOF”? Or had a sip of your time-tested favorite and tasted somethi...

Latest Posts

Keystone Light on a roll

Keystone Light is now the No. 3 growth brand in the country, according to Nielsen cross-channel data for the four weeks ending July 15. Case volume was up 9....

Beer sales pick up over 4th of July

The beer industry saw some improvement during the Independence Day holiday period, according to Nielsen cross-channel data. Beer category volume was up 0...

Miller Lite taps DDB Chicago

MillerCoors has moved all creative work for Miller Lite to DDB Chicago. MillerCoors is making the move a month after shifting the Miller Lite digital account to DDB Chicago. There was no separate review for the full creative account. “We’ve mad...

Bud Light ads to focus on quality?

There’s been a great deal of speculation around what direction a new marketing leader will take Bud Light. It now appears we’ll find out soon. From last Thursday’s Beer Marketer’s Insights (subscription required): New Bud Light veep Andy Goele...

New Budweiser labels for Halloween?

Budweiser may be amping up the red on its label for Halloween. ABI has received label approval from the TTB for a red and white “Halloween Edition” Budweiser...