Behind the Beer news

Brewing news

How Did This Skunk Get In My Beer?

  Have you ever taken a whiff of your glass of beer and thought “WOOF”? Or had a sip of your time-tested favorite and tasted somethi...

Latest Posts

Miller Lite taking on Bud Light in national taste challenge

Miller Lite, the original light beer, has not been shy about advertising why it’s a better choice than Bud Light. Now Miller Lite is challenging Bud Light in bars across the country in a blind taste test called “Know Your Beer.” The goal is to ...

Blue Moon a Top 10 Growth Brand

  Even as craft beer struggles in 2017, Blue Moon Belgian White has cracked the Nielsen top 10 growth brand list. Blue Moon case sales were up 6.1 pe...

Winners and losers during a tough Memorial Day

The summer selling season got off to a slow start over Memorial Day, according to Nielsen cross-channel data. Beer category volume fell 3.4 percent during the two weeks ending June 4, worse than the previous 13-week period (-0.4 percent), accordin...

Zima’s back

Today marks the retail start date for the iconic 90s clear malt beverage. It will be widely available in time for the Fourth of July. But then it will be gon...

Saint Archer shrugs off Cali craft woes

While California craft struggles, Saint Archer is on a roll. Saint Archer case volume in California is up 66 percent for the last 13 weeks ended 5/27, accord...