Throughout much of the 1950s, the Miller Brewing Co. (now MillerCoors) ran the Miller High Life stand at the Wisconsin State Fair in West Allis. The Miller establishment had a staff of 40, including field sales people, and could seat 128 customers.

The Miller High Life Stand was located just south of the old grandstand. The above photo was taken around 1952 and was provided by the MillerCoors Milwaukee Archives.

Food at the Fair

Serving Miller High Life Beer to fairgoers was the primary mission, but the service didn’t stop there. The food menu was provided by a caterer and included prime roast beef, Plankinton hearts of ham, bread and rolls, and homemade pickles. During the fair more than four thousand people a day stopped in for food and refreshment.

Head over to our archives for more Throwback Thursday coverage.

 

 

 

Our Privacy Policy and Terms & Conditions have recently been updated, effective on May 22, 2018. Please read these documents in full to ensure that you understand how Molson Coors collects, uses, and discloses your information. Click below to view this website.

If you have read these policies and do not agree with them, or do not wish for your information to be used this way, please close this site. For information on how to unsubscribe or to update your information, please review the Privacy Policy.