Behind the Brand

MillerCoors ice beer

What exactly is an “ice beer” anyway?

They said ice beer was just a phase. When it was introduced to the U.S. in 1993, beer fans loved it — but industry watchers weren’t so sure about this new st...
Blue Moon labels

This is why Blue Moon looks different

The beer with an orange in it now has an orange on it. For the first time ever, the signature orange garnish appears on the box of Blue Moon Belgian White B...

Why Keystone Light is looking extra fly

Largemouth bass, meet widemouth can. In 2016 Keystone Light — the beer with the widemouth top — launched a series of limited-edition fishing cans. Sixtee...
Blue Moon orange

Why there’s an orange in your beer

Does the sight of an orange garnish shock you? Uh, no. Good, that means we’ve done our job. Because 20 years ago, bartenders rarely had oranges behin...