Behind the Brand

Blue Moon a Top 10 Growth Brand

  Even as craft beer struggles in 2017, Blue Moon Belgian White has cracked the Nielsen top 10 growth brand list. Blue Moon case sales were up 6.1 pe...
Blue Moon labels

This is why Blue Moon looks different

The beer with an orange in it now has an orange on it. For the first time ever, the signature orange garnish appears on the box of Blue Moon Belgian White B...
Blue Moon orange

Why there’s an orange in your beer

Does the sight of an orange garnish shock you? Uh, no. Good, that means we’ve done our job. Because 20 years ago, bartenders rarely had oranges behin...