When it started rolling out to retailers across the country last weekend, Two Hats, the new light beer targeted at 21- to 24-year-old drinkers, didn’t buy a Sup...
They’re tethered to their phones. They’re budget-conscious. They’re pragmatic and mature. They hustle. And, most disconcertingly, very few of them drink beer.
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MillerCoors is preparing to launch early next year a new beer aimed at recruiting tough-to-reach 21- to 24-year-olds.
Two Hats, a line of clean-finishing lig...
