Miller Lite kicked off 2014 by launching the Original Lite Can, and I couldn’t be more excited about this program! Early last year, the Miller Lite brand team got together to brainstorm ways to share our story of being the original light beer. After all, it’s a fantastic story that showcases the brand’s authenticity and isn't well known among our newer drinkers. So what better way to tell this story than by bringing back the original look of Miller Lite? For a limited time this winter, Miller Lite—the inventor of light beer—is back in its original can.
The buzz around bringing back the Original Lite Can has been phenomenal. Consumers have embraced the news and taken to sharing their photos of the limited edition can on the Miller Lite Facebook page. Celebrities and other influencers have chimed in providing their endorsement of the Original Lite Can, like actor Donald Faison from the hit TV show Scrubs, Nascar star Brad Keselowski, and comedian Sarah Colonna. Check out their tweets and the ongoing conversation on Twitter by using the hashtag #TheOriginal. One of the highlights of the program was the authentic integration in this holiday season’s blockbuster “Anchorman 2: The Legend Continues.” Here’s a photo of the Original Lite Can on the red carpet at the movie’s premiere in New York City!
Since its launch, we have decided to extend the availability of the limited edition can to the end of April due to overwhelmingly positive consumer feedback. Now you have even more time to kick back, crack open an Original Lite Can, and enjoy Miller Lite, the light beer that started it all.