Largemouth bass, meet widemouth can.
In 2016 Keystone Light — the beer with the widemouth top — launched a series of limited-edition fishing cans.
Sixteen- and 24-ounce cans of Keystone Light featured four different fish designs — pike, trout, tuna and, yes, bass.
And 12-ounce cans came in head, body and tail designs so you could build your own fish (almost as big as the one that got away).
The fishing cans were part of “The Great Keystone Light Catch,” which included packs that looked like tackle boxes and stories on Keystone Light’s social media from pro anglers Chad Grigsby and Jeff Sprague.
Hunting and fishing
The fishing cans were inspired by the success of Keystone Light’s limited-run hunting-season cans, which debuted in fall 2011. Fans really got into collecting the safety-orange-colored cans hidden in specially marked packs.
In 2015, Keystone Light hooked up with Chuck Testa, YouTube sensation and owner of Ojai Valley Taxidermy, to promote “The Hunt for the Great White ’Stone.” There were a variety of orange can designs in the multipacks — including various antler images — that stacked together to look like a deer head mount.
The challenge was finding the elusive white can with the deer’s face on it. When fans found it, they’d “post it up on the Internet Facebook,” as Chuck says.