Keystone Light is grabbing 2017 by the ’Stones.
First, the brand brought value to consumers with the introduction of the 15-pack.
That move helped position Keystone Light as the No. 9 growth brand in the country, according to Nielsen. Sales volume is up 0.5 percent and share is up 0.1 points in the four weeks ended March 25, the data show.
And now Keystone Light’s launching a refreshing new look.
The packaging features brighter blues, bigger mountains and a can that plays up the “Stone” nickname.
On the secondary packaging, the mountains form a repeating pattern that create an instant visual display when stacked together.
New marketing too
To get behind the new design, Keystone Light is kicking off new radio spots, out-of-home advertising, and social and digital media.
MillerCoors will use “this modernized look across every touchpoint to create a refreshed and bold brand experience,” Ashley Selman, vice president of brand marketing, economy and emerging brands, said at the MillerCoors Distributor Convention last month.
Keystone Ice and Keystone Premium also are getting new packaging, with bold black and red designs, respectively.