Two Hats makes retail debut, aiming to capture next generation of beer drinkers

When it started rolling out to retailers across the country last weekend, Two Hats, the new light beer targeted at 21- to 24-year-old drinkers, didn’t buy a Super Bowl ad. It didn’t plaster cities with billboard advertising or take out spots on local television stations. It took an unparalleled approach within MillerCoors, doubling down on … Continue reading Two Hats makes retail debut, aiming to capture next generation of beer drinkers