Beer Marketers Insights

Corona Extra’s big year

After more than a decade of growth, Corona Extra skidded abruptly to a halt in 2018. The No. 1 imported brand to the U.S., which has amassed a nearly 5 share...

The future of IPA? Outlook hazy

Ten years ago, you could walk into a pub and order an IPA, and for the most part, know exactly what you were going to get: a bitter, amber-colored ale with note...

What does the future hold for Bud Light?

Few consumer brands are as ubiquitous as Bud Light. It’s been the biggest-selling beer in the United States since it dethroned big brother Budweiser in 2001....